There are various Exhibitions occurring every day at various location based on specific industry where you can display your products or services extensively. Exhibitors often gets confused in selection of vast amount of Expos based on their products or services and end up in either participating in a wrong expo or not participating at all. Here are First time Exhibitor Tips to help them from initial stage of decision to participate to final Exhibition Stall Design.
Decide on Right Expo to Participate
It is very crucial to pull out the exhibitions related to specific industry to the product or services and research on the exhibition whether it is a Trade Expo or Open to Public, Past performance of the specific exhibition, exhibitors participated in the expo, find out if someone know had participated in that specific expo with review etc. It is highly advisable to do a complete research on the Exhibition and then Decide whether to participate and if participate to what extend.
Return on Investment
Every company has an objective to participate and a budget for the exhibition. The objective can be Sales or Awareness etc, however ROI is a factor that could affect the success of exhibition. Based on the research done decide the budget for the expo and to the extend of budget whether to go ahead with Stall structure or Sponsorship etc.
Decide on Products / Services to Display
One needs to be clear on what products / services are to be displayed and which one to get maximum visibility. You can create a list of products/services and identify their importance in various grading plus finally give weight-age to the one that needs to be promoted extensively. Be Specific in you plan for the display and develop ideas / options for maximum visibility.
Decide on Collateral
Decide on the collateral specific to Expo : Brochures, Visiting Cards, Give aways, Posters etc and ensure all is created keeping in mind the concept for the stall that will be carried.
Booking a Stand
There are various sizes of stands offered in Exhibitions, Incase of first time if want to go ahead with basic Shell Scheme or Stand Space is a critical factor too.
A shell scheme is a booth supplied by the organisers and will normally consist of an aluminium framework with white infill panels, usually around 2.4m high. Typically a shell scheme is used by a first time exhibitor or smaller company to ‘test the water’ and make sure exhibitions work for them. Shell schemes can then be kitted out with portable display equipment such as Pop-ups or Banner Stands. Below Articles gives some info on Shell Scheme Stalls.
- How to make Shell Scheme Octanorm Stall Attractive ?
- What are the choices of exhibition stand space?
There are various Portable display kits available in the market in various budgets and sizes as per requirement. In case of Shell Scheme these options are highly efficient options to create a great display in the stalls. Ideally it is best to completely cover/obscure the plain white shell scheme panels. This can be done using Pop-ups or Banner Stands. A good portable display equipment company will be able to advise and illustrate via a CAD drawing the number of units required to fit a given shell scheme stand size. You can visit at www.portableexhibitionkit.co.in to get your custom design.
Appointing a contractor
Appointing a contractor is again a crucial factor. Getting a right contractor and that too a creative one is a task. There are lot of contractor in the markets however ensure you do thorough research of the contractors who can offer you highly customized concepts for your stall or space.
Send Mailers / Invitations
Create attractive mailers and invitations to let people know your presence at the expo and invite them to the stall. You can give create offers for stall visitors as to pull the crowd and ensure to create a great concept.
Plane the Exhibition